A human advisor backed by 30 specialist voices. Reads your operating data, prepares against your specific decision, and shows up with one synthesized recommendation. Runs alone, runs on top of an active Hive.
Advisory voices are analytical lenses modeled on the published frameworks of the thinkers named — not affiliated advisors. One human advisor synthesizes; the lenses sharpen.
One operator. One advisor. 30 perspectives in the prep.
The Swarm is one operator working alongside another on the decisions the software can't make. We say what we are, and what we aren't.
The Swarm earns its weight on questions where the answer is non-obvious and the cost of getting it wrong compounds.
Raising rates. Adding tiers. Killing a low-margin offer. The math, the customer reaction, the competitive response — all surfaced before the change ships.
Second location. New service line. New vertical. Whether the unit economics survive the move and what the first 90 days actually need to look like.
Investor narrative. Buyer narrative. The numbers that need to be clean before the conversation starts. The questions you'll get asked and the answers you should have ready.
The hire that changes the org shape. Coach lead, ops manager, marketing operator, second-in-command. Scope, comp range, the test for fit, what the first 90 days produce.
You've drifted. The promise no longer matches the product. Category, language, refusals, who you're for and who you're not — rewritten to match what the business actually does now.
The numbers are saying something and you can't decode it. Churn, no-show, conversion, retention. Reading across the data and naming what's actually happening — and what to do about it.
The Swarm runs on a deliberate cadence — four scheduled touchpoints per year, one per quarter. Between them, a business newsletter about your business lands at the cadence you choose: daily, weekly, or monthly. You know what's coming, when it's coming, and what it produces. No guessing, no "send me a message anytime."
A written read-out connecting the current numbers to the decisions on your desk — what routes where, what runs when. Delivered at the top of the year, followed by a 45-minute working call.
What happened versus what was queued. Revenue, channel performance, capacity, pricing, positioning — read while there’s still year left to act on it. A document you could hand to an investor or a buyer.
The year’s work assembled into one written plan for the year ahead. What you’re building, what you’re not, where the money goes — named moves, owners, dates. The deliverable the engagement is built around.
Deal on the table. Hire to make. Price to change. A 30-minute window inside 24 hours, used as needed. Reserved for the choices that move the business.
Each Swarm member is a perspective the prep can summon when the question demands it. They run offline against your specific decision. You see what got synthesized; you don't see the swarm itself. Below is who's in the room, by frame.
Hormozi · Prescriber. Offer math, 48-hour moves.
Rumelt · Strategist. Long-horizon diagnosis, coherent action.
Bezos · Working Backwards. PR/FAQ, two-way doors, narrative discipline.
Christensen · JTBD. Job-to-be-done diagnosis, forces of progress.
Goldratt · Skeptic. Constraints, leverage, owner-bottleneck.
Taleb · Antifragilist. Tail risk, fragility audits, barbell.
Munger · Mental Models. Inversion, biases, lollapalooza checks.
Buyer · ICP voice. Reads the page like a real prospect.
Fitzpatrick · Discovery. Customer evidence, the questions people can’t politely lie through.
Weiss · Practice. Value-based engagement design — pricing the advice, not the hours.
Michalowicz · CFO. Cash-first, unit economics, sensitivity at -30/-50%.
Barrows · Sales Coach. Deal architecture, MEDDPICC, multi-thread.
Voss · Negotiator. Specific language, accusation audits, walkaways.
Closer · Sales Tonality. Live-conversation craft, looping, certainty calibration.
Murphy · Retention. Onboarding-to-value, churn diagnosis, expansion earned at milestones.
Neumeier · Brand. Position, the seven-word sentence, refusals.
Godin · Marketer. Channels, hooks, kill conditions.
Fishkin · Performance Marketer. SEO, payback math, honest benchmarks.
Brunson · Funnel Architect. Value ladder, conversion infrastructure, ascension.
Kennedy · Direct Response. Sales letters, message-market-media match, copy that closes.
de Bono · Inventor. Lateral thinking, expand the solution space.
Grove · Operator. Decompose, sequence, 30/60/90 plan.
Ferrazzi · Connector. Partnerships, channel, ecosystem mapping.
Newport · Deep Work. Attention discipline, fixed-schedule productivity.
Ferriss · Eliminator. 80/20 elimination, owner extraction, fear-setting.
Wickman · Cadence. Operating rhythm, quarterly rocks, weekly scorecard.
Willink · Leader. Extreme ownership, person-layer discipline.
Horowitz · Wartime CEO. Hard conversations, crisis mechanics.
Mollick · AI Practitioner. Build-vs-buy, evals, production AI.
Husain · AI Engineer. Production architecture, eval design.
No menu-pick. The advisor selects which voices to summon based on the question shape. A pricing review pulls Hormozi, Michalowicz, Buyer, and Goldratt. A fundraise prep pulls Bezos, Rumelt, Taleb, and Voss. The output is a synthesis — one recommendation, the dissents named.
The Swarm earns its keep on outcomes that show up in the business — not the calendar.
Pricing change shipped. Hire made. Expansion approved or killed. Positioning rewritten. The decision that was sitting on your desk has an answer and a reason.
Revenue, margin, retention, channel performance — surfaced and named. The patterns you couldn't see from the floor become the patterns you build the next quarter against.
Every touchpoint produces a written deliverable you could send to a board, investor, buyer, or co-founder without editing first. The quarterly review IS the QBR.
The pattern across locations, the customer signal across channels, the risk you weren't watching. You stop running the business by feel and start running it by what the numbers actually say.
The Swarm isn't a product on a shelf. Every engagement is scoped to the operator — the business you're running, the decision on your desk, the cadence that fits your calendar. One published shape — every engagement priced when the scope is written.
Everything in Max Hive, plus the relationship: four scheduled touchpoints per year — one per quarter — and the business newsletter at your preferred cadence. Scoped per engagement. No published pricing.
Your Hive already collects every call, booking, review, and payment. The advisor reads that operating data directly — no reconstruction, no re-onboarding. Faster ramp, deeper signal.
Swarm-only work — market entry, fundraising prep, a pricing review — starts with the same scoping conversation, case-by-case. More discovery up front; the written scope reflects that honestly.
How we scope it. First call is a 30-minute conversation — the business you're running, the decision you're weighing, how much of the calendar this should occupy. If the Swarm fits, we write the scope: cadence, access, outputs, term. The price is set with the scope, not before.
Book a 30-minute discovery call. We'll figure out whether The Swarm — a relationship, not a retainer — is the right shape for the decision in front of you.
Book a Discovery Call“Blythe doesn't hand you a deck — he hands you the decision. By the time we sat down, every option had already been stress-tested from angles I wouldn't have thought to check. We moved on a pricing call in a week that we'd been sitting on for a quarter.”
“Federal contracting is a maze of maybes. The Swarm briefings turned our next-partner decision from a month of debate into a checklist. It's the most prepared this team has ever walked into a decision.”
“Our front desk used to end at 6 PM. Now intake, reminders, reviews, and rebooking run around the clock — in our voice, not a robot's — and the monthly advisory keeps us honest about what to build next.”
Three fields. We'll be in touch within 24 hours.